The Rich Communication Suite industry initiative was formed by a group of industry promoters in 2007. In February 2008 the GSM Association officially became the project 'home' of RCS and an RCS steering committee was established by the organisation.
Samsung is the major device OEM to support RCS globally. Samsung RCS capable devices have been commercially launched in Europe since 2012 and in the United States since 2015.
It is also marketed as Advanced Messaging, Chat, joyn, SMSoIP, Message+, and SMS+.
