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This word  is suited for Samsung because Samsung always done something which are always “Beyond Imagination”. 

Let's take a Example: 

1) In 2015 first time Samsung has created EDGE SCREEN which was really beyond imagination I don’t know about others but for me It was amazing. 

2) S7 and S7 Edge was released on 2016 first time Samsung has implemented IP68 dust/water resistant (up to 1.5m for 30 mins) 

3) S8 and S8 Plus was released on 2017 first time Samsung has introduced Infinity Display

4) S9 and S9 Plus was released on 2018 first time Samsung has introduced dual aperture in their camera. 

5) S10 and S10 plus first time introduced triple camera with (wide lens,ultra wide lens and telephoto lens) for both flagship device but Dual Selfie Camera was only available on S10 Plus. 

6)Now S20 Ultra was only one device which come with 100x Zoom and no other smartphones has 100x zoom capabilities till now.

That’s why I give a word for Samsung “Beyond Imagination”