Original topic:

"Samsung’s Customization Strategy is Hurting User Experience — Time to Rethink?"

(Topic created on: 2 weeks ago)
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ravimule
Active Level 5
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Galaxy S
As a Galaxy S24 Ultra user, I seriously need to question Samsung’s update and software strategy.

You delay updates claiming it's for “stability and quality control”, yet even after May/June patches, many users still face animation lags, jitters, and inconsistent UX — especially in things as basic as unlocking, home screen transitions, or app performance (Amazon review lag, Instagram scroll drops, etc.).

So the question is: what's the benefit of this delayed rollout strategy if the end result is still buggy?

Let’s be honest — nobody asked Samsung to:

Use different chipsets (Snapdragon/Exynos) across regions

Create 50 regional firmware builds with staggered updates

Load One UI with layers of deep customization that aren’t polished

If this level of complexity is hard to handle, then why build it in the first place?
Even budget phones from other brands feel more consistent in basic tasks.

If Apple and Pixel can roll out updates globally with consistency and polish, why can’t Samsung do the same — at least for its flagship S series?

We don’t need 50 customization modules — we need one well-optimized experience.

Samsung needs to simplify, unify, and focus on real-world quality, not checkbox features.

2 Comments
vivek1989
Expert Level 5
Galaxy S
Yrs bro,and it takeds a lot of space
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Galaxy S
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