Samsung is betting big on its upcoming Galaxy M-series of phones set to launch in India on January 28. The company aims to win over millennials with Galaxy M phones featuring big 5,000mAh battery, triple-rear camera system, and Infinity-U and Infinity-V cutout displays. Galaxy M phones also hold the key for Samsung’s fresh attempt to win back market share from Xiaomi. To counter the Chinese rival, Samsung will introduce Galaxy phones in a highly competitive sub-Rs 10,000 and sub-Rs 20,000 segments and sell them exclusively online via Amazon India and its own e-store. The new phones will come with their own variants that will cover key price points in these two categories. Samsung is set to launch Galaxy M10, M20 and M30 smartphones on January 28. Galaxy M20 will be featuring 5,000mAh battery and triple-rear camera setup, similar to Galaxy A7 2018. Consumers can expect features such as large screens (6.2-inches and above), latest Exynos chipset and fast charging support. “... Millenials are the alpha users. They put technology through paces like no other consumer really does. Their consumption including content creation, sharing or use of OTT services is very demanding,” said Samsung India Senior Vice President Asim Warsi while explaining the new M-series. “So, when we designed these phones, we packed everything that is there for millenials. If we have to summarise in one word, these phones [Galaxy M] pack power and powerful specs for millenials,” he added. Samsung’s Galaxy M-series will come at a time when Xiaomi has continued to gain market share in India. According to Counterpoint Research report for the Q3 2018, Xiaomi recorded highest shipment in a quarter and captured 27% shipments market share. Samsung had about 22% share.