A lot of people have become bored with SMS messaging, and the tech industry is very aware of it. While services such as Apple’s iMessage, Facebook Messenger, and WhatsApp allow you to add photos, GIFs and videos to your messages, they are not universal solutions — for example, you can’t send a WhatsApp message if your correspondent uses Facebook Messenger. The answer — or so Google and other companies are hoping — is Rich Communications Services or RCS.
What is RCS?
RCS is a new online protocol that was chosen for adoption by the GSM Association in 2008 and is meant to replace the current texting standard SMS (Short Message Service), which has been around since the 1990s. The GMSA represents a wide variety of organizations in the mobile industry, including device and software companies, internet companies, etc. Naturally, given all those players, it took a while to come to an agreement, and so it wasn’t until 2016 that the GSMA was able to come up with something resembling a standard. Called the Universal Profile, it is, according to the GMSA, a “single, industry-agreed set of features and technical enablers.”
How is RCS better than SMS?
RCS will add a lot more multimedia capabilities to your messaging. Besides the usual texts (plain and fancy), it will make it simple to send GIFs, high-resolution still photos, and videos. It will let you know if the person you’re texting is available, and can send you a receipt to prove they received your message. It will allow you to create longer messages and attach larger files. It also enables much better group messaging than SMS can handle. In other words, it can make standard text messaging look and work a lot like iMessage.
It will also make it easier for companies to interact with the customers. So, for example, RCS will allow you to quickly find out the status of an order, and will provide a way for companies to encourage customer comments on their sites. (Okay, that may not be top of your list of great features.)