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05-31-2019 10:10 AM in
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Samsung Electronics aims to double its online smartphone sales in India this year to $1 billion, driven largely by a new budget range of devices, the head of its mobile business for the country said on Wednesday.
A customer prays inside a Samsung showroom.
Smartphones and fashion are among the most popular purchases in India’s fast-growing e-commerce market, which Deloitte expects to more than treble between 2017 and 2021 to $84 billion. The South Korean tech giant in February launched its M-series phones in India, which are sold only through Samsung’s website and Amazon.com’s local unit. That range of devices, priced between 7,990 rupees ($114.23) and 17,990 rupees ($257.20), has sold over 2 million units since launch and will help Samsung double its online sales, Asim Warsi, senior vice president of Samsung India, told Reuters in an interview.
Smartphones and fashion are among the most popular purchases in India’s fast-growing e-commerce market, which Deloitte expects to more than treble between 2017 and 2021 to $84 billion. The South Korean tech giant in February launched its M-series phones in India, which are sold only through Samsung’s website and Amazon.com’s local unit. That range of devices, priced between 7,990 rupees ($114.23) and 17,990 rupees ($257.20), has sold over 2 million units since launch and will help Samsung double its online sales, Asim Warsi, senior vice president of Samsung India, told Reuters in an interview.
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