Major smartphone brands in India, including Samsung, Vivo, Oppo, and Realme have reportedly agreed in writing to end online-exclusive models starting next year. If these companies stick to their word, the Indian smartphone market in 2020 could see the launch of new models at the same time, for the same price, and with the same offers in both online and offline sales channels.
Xiaomi, the company which kickstarted the trend of online-first and online-exclusive sales tactics, has not made any such promise as of now. If the biggest smartphone brand in India doesn’t back the move to level the playing field for online and offline retailers in the country, other brands may find it challenging to go ahead with their plans.
This move may also see a heavy pushback from online retailers. The likes of Flipkart and Amazon have used online-only smartphone models to expand their business in India rapidly, and they are not going to relinquish that advantage without a fight.
Samsung has profited heavily from it's online-exclusive Galaxy M series this year, and this latest turn of events might not help the company's cause.
However, if all the OEMs play by this rule, then it's a very welcome move I'd say. What are your thoughts Members?
Indian smartphone market is driving the smartphone industry forward. Due to price sensitivity, we are getting great devices for less price. At the end of the day, customer is the real winner! 😉
