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I believe its a great initiative. 
Samsung is taking all the important steps to build a greener ecosystem. 
We should be responsible for our e-waste.
And Samsung is providing us the easiest way to show our responsibility.
Samsung is collecting e-waste and is ensuring that it is disposed of in the most responsible way.

Also it is providing pickup from doorstep.

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Also what's unique here is Samsung has signed contracts directly with the government authorized recycling companies who have committed to no incineration, land filling, or exporting of hazardous waste to developing countries.