Samsung is the largest Android device ecosystem partner and the biggest smartphone seller around the globe, but its software updates and rollout needs to be more transparent than the current version.
The situation around One UI 7 is the perfect example and how this low-transparency is making a massive impact on the company’s brand value despite improving a lot.
Samsung has been conducting beta testing for years, but the One UI 7.0 is an unusual move to its past practices. The One UI 7 beta began in December, this is quite late compared to One UI 6 beta in August 2023.
The new One UI comes with interesting changes and UI upgrades and features. The animations are smoothened for a better user experience, and these changes becomes more obvious with hands-on experience.
The hype around this software has led to a mass speculation on its final release because Samsung hasn’t shared an official One UI 7 rollout date. The wait extended through January, February, and then March, in which, it announced the schedule for different countries.
Beta testing started earlier for s25 Its just they wanted more on s25 sales as there was no hardware improvement from s24 series Samsung on it part achieved or provided max hardware in s24 and it's ultra It couldn't up the game in terms of hardware except chip So they focused on software delayed it focus more on s25 teased with one ui7 And thought it would be better to release for previous gen models yet their plan failed spectacularly. Also the number of models it had to release one ui upgrades played it part They should focus on quality builds release one model per series to actively engage from now on
