Samsung beats Xiaomi to become number 1 smartphone brand in India
Smartphone major Samsung is back at No. 1 position in India’s smartphone market. As per a latest report by Counterpoint, Samsung has recaptured the top spot in India. Samsung lost the top position to Xiaomi in the second half of 2017. The company, the report says, has reached its highest market share in India since 2018.
“...in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country,”
“...in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country,”
Globally, Samsung has beaten Huawei to regain number one spot with a total market share of 22%. This is 2% greater than the company’s 20% share in April, 2020. Huawei’s market share, on the other hand, declined to 16% in August, 2020 from 21% in April, 2020. The Chinese telecom giant is expected to further lose its market share due to US trade restrictions
