RCS is a new online protocol that was chosen for adoption by the GSM Association in 2008 and is meant to replace the current texting standard SMS (Short Message Service), which has been around since the 1990s. The GMSA represents a wide variety of organizations in the mobile industry, including device and software companies, internet companies, etc. Naturally, given all those players, it took a while to come to an agreement, and so it wasn’t until 2016 that the GSMA was able to come up with something resembling a standard. Called the Universal Profile, it is, according to the GMSA, a “single, industry-agreed set of features and technical enablers.”
