Subject: #InnovationLab
Samsung TV Plus VOD.
These are the VOD.
So adding a column of "Expiring soon" as the top column where it showcases the contents which are expiring/exiting from VOD and their deadline too, will
Or
Adding the deadline countdown of the expiration date of the content available right below each content video thumbnail will
1) create a FOMO
2) create anticipation in the viewers to watch it asap, making the content a priority.
Like in the olden days, when we have to make ourselves available and clear up our schedules for the content. But in recent times due to the ott subscriptions, the content is available for us at any time. And can be watched in our free time which lacks that anticipation that makes it thrilling and exciting to watch and enjoy the content.
And also we can reuse the contents which can be watched on basis of their availability and restricting them to a given time period (few weeks to few months).
