I think the main focus of a company should be on the performance,dispaly, speakers,Camara,battery and definitely on the ui or os , security of the divice and updates.
Undoubtedly One Ui is fully optimized and has a lots of features than other brands ui. I also like one ui too much.
I think than a super amoled panel, 120hz refresh rate panel has more impression on the customers because a normal user uses only certain apps like Facebook, Whasapp,Youtube,Amazon,Chrome etc.
In one ui a normal user doesn't have a meaning to use Reminder, bixby, and very more one ui special features. But a display of higher refresh rate has a lots of impressions on customers.
