The Galaxy S20 series sales were a bit disappointing, and the COVID-19 pandemic added to Samsung’s woes last year. With the Galaxy S21, Samsung is expecting better sales this year. It is now being reported that the pre-orders for the company’s latest high-end phones are higher than the Galaxy S20.
According to a report coming out of South Korea, pre-orders of the Galaxy S21 series is around 15-20% higher than the Galaxy S20 series in South Korea. Industry officials have mentioned that demand for unlocked Galaxy S21 devices has tripled compared to the Galaxy S20. However, the pre-orders with the local mobile carriers haven’t increased compared to last year.
Last year, pre-orders for unlocked devices accounted for 10% of all pre-orders. This year, pre-orders for unlocked Galaxy S21 smartphones accounted for 30% of all pre-orders in South Korea. To woo more crowd, Samsung added more attractive color options this year, reduced the starting price for the Galaxy S21 series, and added custom color options.
