Samsung’s brand value is built on being a leader, not a follower. The move to rounded corners on the S26 Ultra destroys the "Note" foundation that power users love.
Identity: Boxy corners are our signature. Rounded designs look like "iPhone-lite."
Function: Sharp corners provide a superior canvas for the S Pen.
Reality: Most users grip the frame, not the corners. Ergonomics is a myth solved by cases.
Keep the S-series rounded, but launch a Note 27 Ultra. Bring back the boxy design and the internal S Pen to keep your most loyal fans from switching to the iPhone 17 Pro Max.
