In-sung Lee is a Project Partner in Samsung’s Center for Creativity Development who’s tasked with selecting and managing C-Lab projects.
Created in December of 2012, C-Lab (Creative Lab) is an in-house idea incubation program that was started to help Samsung employees turn their innovative ideas into reality.
Lee strongly believes that good ideas come in all shapes and forms.
To help ensure that the best of the best projects get made, Lee has developed his own unique criteria for evaluating C-Lab submissions.
Creativity is key when it comes to C-Lab submissions. To help get their creative juices flowing, Samsung regularly hosts interactive employee events like the recent Idea Mix Hackathon.
Selecting the Best of the Best
Since he became in charge of selecting ideas for C-Lab projects, Lee has created his own criteria for picking the best of the best.
“Whenever I review a proposal, I utilize the so-called 2W1H (What, Why, How) interview technique to try to get a sense of the idea’s true value,” says Lee. “I ask questions like, ‘What is the idea at its core?’, ‘Why is it important or necessary now?’, and ‘How do you plan to make your idea a reality?’”
According to Lee, the ideas that tend to catch his eye are those that came about as solutions for frustrating problems. These are ideas in which Samsung employees apply their on-the-job experience developing innovative technologies to identify entirely new ways to utilize those technologies to streamline daily life. As Lee notes, “These types of ideas clearly answer [the 2W1H’s] ‘how to implement the idea’ question.”
Lee takes great joy in his work, and is always looking forward to hearing Samsung employees’ next innovative C-Lab proposal.
“I love watching their eyes light up when they present their ideas,” says Lee. “We’re currently in the process of selecting next year’s projects, and I can’t wait to see what they come up with next.”
Created in December of 2012, C-Lab (Creative Lab) is an in-house idea incubation program that was started to help Samsung employees turn their innovative ideas into reality.
Lee strongly believes that good ideas come in all shapes and forms.
To help ensure that the best of the best projects get made, Lee has developed his own unique criteria for evaluating C-Lab submissions.
Creativity is key when it comes to C-Lab submissions. To help get their creative juices flowing, Samsung regularly hosts interactive employee events like the recent Idea Mix Hackathon.
Selecting the Best of the Best
Since he became in charge of selecting ideas for C-Lab projects, Lee has created his own criteria for picking the best of the best.
“Whenever I review a proposal, I utilize the so-called 2W1H (What, Why, How) interview technique to try to get a sense of the idea’s true value,” says Lee. “I ask questions like, ‘What is the idea at its core?’, ‘Why is it important or necessary now?’, and ‘How do you plan to make your idea a reality?’”
According to Lee, the ideas that tend to catch his eye are those that came about as solutions for frustrating problems. These are ideas in which Samsung employees apply their on-the-job experience developing innovative technologies to identify entirely new ways to utilize those technologies to streamline daily life. As Lee notes, “These types of ideas clearly answer [the 2W1H’s] ‘how to implement the idea’ question.”
Lee takes great joy in his work, and is always looking forward to hearing Samsung employees’ next innovative C-Lab proposal.
“I love watching their eyes light up when they present their ideas,” says Lee. “We’re currently in the process of selecting next year’s projects, and I can’t wait to see what they come up with next.”
