• Samsung schedules July Unpacked in NYC to launch Galaxy Z Fold 7, Flip 7
• According to Korean media, Samsung may launch the Galaxy Z Fold 7 and Z Flip 7 at early July Unpacked in NYC, US.
Political Context and Donations
• The company appears to be returning to New York for the Unpacked event amid rising risk from President Trump’s reciprocal tariffs.
• Recently, it was revealed that Samsung America has donated $350K to the Trump inauguration committee.
• The company has donated over triple the amount it contributed for the same purpose in the first term of President Trump.
Event Location and Significance
• If Unpacked happens in New York, it will mark the first time in three years, since 2022.
• At present, the company is preparing to finalize the NYC as the Unpacked venue, where it will introduce several products, including foldable phones.
• An industry insider familiar with Samsung’s plans said, “In recent years, second-half Unpacked events have been held in cultural hubs like Seoul in 2023 and Paris last year.”
Launch Location and Timing
• This time, it’s set to return to New York, the quintessential cultural city, after three years.”
Hardware and Design Improvements
• upcoming Galaxy Z Flip 7 and Fold 7 will be powered by the Snapdragon 8 Elite.
• In terms of design, the devices would be sleeker and lighter.
• The next Flip phone will have a Moto Razr-like cover screen, the biggest ever in Samsung’s history.
Software Enhancements and Market Strategy
• Samsung would introduce Android 16-based One UI 8 with the Z7 series.
• The company is aligning the new One UI debut with Google’s timeline, giving its foldables another edge over bar-type phones for a sales jump.
AI Integration and Optimization
• In addition, the Galaxy Z7 series models are highly likely to uplevel Galaxy AI capabilities, optimizing them for both vertically and horizontally folding smartphones, creating synergy between hardware and software.
