Samsung's Quiet Alliance with Google: What Does It Mean for the Future?"
Google Gemini
It’s no longer a mystery — Samsung has clearly realized its mistake in not acquiring Android and is now quietly forming strategic partnerships with Google. This shift has become more apparent with the recent Samsung Unpacked event, where the focus seemed less on Samsung itself and more on Google — with Google’s presence dominating the show.
S25 Ultra
While I’m excited to get my hands on the new S25 Ultra, this growing collaboration between the two tech giants raises several important questions:
1. Battery Life Promises: The S25 series promises up to 31 hours of video playback, yet the S24 Ultra also claimed a similar 30-hour promise, which we all know didn’t materialize in real-world usage. Will this claim live up to expectations, or is it just another marketing tactic?
2. The S Pen Dilemma: I’m not an avid S Pen fan, and I’ve mostly used it for work-related tasks like signatures. While I’m not criticizing the removal of the Bluetooth and gyro sensor, I do feel like Samsung has missed an opportunity to innovate in terms of creativity. I was hoping for more features that would truly enhance the experience.
3. The 7-Year Android Update Claim: Samsung promises up to 7 years of Android updates, but the experience with the S24 Ultra after just one update left a lot to be desired. With significant issues in camera quality, battery life, and performance, it makes you wonder — if the first update is this troublesome, what happens after seven?
These are just a few points, and while I could add more, the reality is, Samsung hasn’t been particularly responsive to feedback in recent years. The question remains: will they ever prioritize consumer concerns over the long-term?
I look forward to hearing your thoughts on this evolving relationship and how it affects your view of Samsung’s future.
