Oneness
New value created from one single design
The Galaxy S8 is a manifestation of holistic oneness. Elements that felt needlessly mechanical have been eliminated to only focus on the essence of the device itself, which resulted in a design that merges the user and device as one. Extraordinary technology serves as an innovative silhouette of the device as well as gives users extended experiences.
Infinity Display
The Galaxy S8 uses the entire front panel as its display, leaving a powerful silhouette that surpasses the limits of current devices. The Home button has been removed to utilize its technical space to expand user space and shatter the boundary between the device and the real world. The 18.5:9 screen ratio maximizes immersion and leads users to new experiences.
A grip made from curves
A grip is defined by how well a device’s curves fit in a hand. The subtle curvature of the device’s front, back, and middle convene at each of the edges to form a perfect symmetry, thereby virtually eliminating the bezel. The curves are harmoniously synchronized with the rounded edges to fit comfortably in a user’s hand.
Glass flowing like streams of water
The glass material has a glossy finish that naturally blends in with the scene, rendering a brilliant reflection of the world around you even while the device is off. The flow of the glass material and the hidden rear camera lens creates a sense of unified fluidity of the Galaxy S8 design.
Harmony
Capturing the beauty of both harmony and individuality
Complicated, multi-layered connections and nuances are prevalent throughout our society and culture. Boundaries have diminished among various fields and the desire to be unbiased about a particular region, gender, or age is growing larger. The Galaxy S8 design is about maintaining a natural balance that suits well with anyone, instead of striving to appeal to specific preferences.
Neutral colors with elegance
Neutral colors blend in with our lives effortlessly due to its balanced nature. Neutral colors provide comfort by lowering the intensity of color saturation, and at times can also create unforeseen beauty as light touches the glass in various angles. Midnight Black has great depth and is reminiscent of solid onyx, emphasizing a strong sense of unity. The warm vibes of Arctic Silver and the golden profundity of Maple Gold preserve the integrity of their original colors while bringing out the natural ease of neutral colors. The calm and mysterious Orchid Gray and the muted brightness of Coral Blue that is a reinterpretation of youthful sensibilities are colors that are trendy yet balanced.
Continuity
A unified language of design spoken from the inside out
A product loses its sense of unity when the external hardware design and the internal software interface design aren’t cohesive. Only when a product feels cohesive can its design provide stability to the users. Galaxy S8’s innovative exterior speaks a single language of design that seamlessly connect from the inside to the outside, and again from the outside to the inside.
Visual experiences stemming from first impressions
Starting from the user’s initial interaction with the Always On Display to the Lock and Home screen, ambient visual effects of a galaxy are displayed throughout. This beautiful first impression gently flows in the background while the user interacts with the Galaxy S8. A series of wallpapers based on differing CMF and mood as well as the interactive galaxy effects respond differently to new angles providing a sense of infinite expansion and continuation that is felt both from the exterior and within the display.
An expanded experience that transcends beyond the mobile into our daily lives
The next generation Bixby interface extends beyond the mobile environment. The Galaxy S8 provides users a computing experience similar to a PC through Samsung DeX, and with Samsung Connect,* users can also control Samsung home appliances and SmartThings IoT devices released in 2017. Users can consistently continue on with their mobile experiences that extend into their daily lives.
*Samsung Connect is available in selected countries only.
The Galaxy S8 pushes boundaries and overcomes limits to create a single, unified design that is more straightforward and concise than any other tool that has ever been held in our hands. All experiences come into unison through the Galaxy S8, helping users advance toward discovering a new meaning of their daily lives.
