You have established yourself as a reputable smartphone brand globally. It's worth noting that in recent years, there has been a competitive presence from the Chinese Android brands. A few of them have surpassed your top tier device's camera capabilities and processing capabilities. This year, several more have also joined the list.
If you fail to significantly upgrade hardware and camera capabilities, it's likely that some of these devices will rapidly take over your smartphone market. Your delayed software updates, which you promised to your customers, will further accelerate your decline as you steadily undermine the trust that customers have in your brand.
