Samsung's AI Strategy: Exploring Perplexity AI and Gemini's Role
• Samsung is reportedly considering replacing Google's Gemini AI with Perplexity AI as the default AI assistant on its Galaxy devices, driven by user feedback suggesting Perplexity offers faster and more efficient responses.
• This potential shift comes despite Samsung's existing close partnership with Google, where Gemini powers several features on Samsung phones and is integral to their collaboration on platforms like Wear OS and Android XR.
• Samsung's investment arm, Samsung NEXT, has already invested in Perplexity, indicating a strategic interest in the company and its AI capabilities.
• If the partnership materializes, Samsung users could either find Perplexity pre-installed or have the option to select it during phone setup, offering users greater control over their AI experience.
• Meanwhile, Samsung continues to integrate Gemini AI into other products, such as the Ballie robot, enhancing its functionality with features like voice command understanding, visual perception, and proactive assistance.
• The integration of Gemini AI in Ballie allows for more natural conversations and personalized assistance, transforming the robot into a helpful companion beyond basic smart home control.
• Furthermore, Samsung is also enhancing its existing AI features, such as Samsung Vision, with updates to improve functionality, stability, and user experience across devices, including smart TVs.
