I bought my Galaxy S23 because Samsung was known as a user-first company that treated its customers fairly and offered features other brands held back. Sadly, my experience with the recent One UI 7/8 updates doesn’t reflect that reputation anymore.
Important features like Log Video Recording, Audio Eraser, and Now Brief have been withheld from the S23, even though the hardware is clearly capable. Instead, these are kept exclusive to the S24/S25 series. This feels like artificial feature gating—rewarding only new buyers while sidelining loyal flagship owners who expected fair treatment.
This creates a sense of partiality: new customers get the full package, while existing customers are treated as second-class. That’s not what Samsung built its reputation on, and it breaks the trust many of us had in the brand.
What’s more concerning is that Samsung seems to be drifting toward Apple-like behavior—locking features, narrowing design choices, and pushing upgrades through restrictions instead of innovation. Samsung once stood out because it was the opposite of that: open, customizable, and genuinely user-first. If it loses that identity, then what reason is left for people to stay?
If Samsung continues down this path, I—and many others—will start rethinking whether it’s worth remaining in this ecosystem. A brand’s reputation is built on trust, fairness, and listening to its users, and right now that trust is slipping fast.
So true, it's like owning a flagship for flagship price and then getting treated as the mid A series after 2 years. Even A series has beta but not S22 at least they considered S23 but this will be S23's last consideration. After this samsung will leave it to rust that's so sad.
