According to IDC, for Q2 2025, Samsung shipped 58.0 million units, holding a 19.7% market share—beating Apple’s 46.4 million units and 15.7% share .
Canalys (Omdia) reports similarly: Samsung led with 57.5 million shipments (around 20% share), while Apple placed second with 44.8 million (about 16% share) .
Key Contributors to Samsung’s Lead:
A strong mass-market push with the Galaxy A series—particularly new A0x/A1x models and the A06 5G—helped in emerging markets.
Continued steady performance from the Galaxy S25 lineup, including the new S25 Edge .
Strategic inventory frontloading in markets like the U.S. to counter tariff impacts—U.S. shipments rose 38% YoY .
High-energy Bullet Points for Your Post:
** Samsung’s on top**: Leading global smartphone shipments in Q2 2025, ahead of Apple.
** Smart volume wins**: Mass-market Galaxy A series fuels growth; S25 lineup stays strong.
** Tariff-smart strategy**: US inventory ramp-up boosts shipments amid economic uncertainty.
