Samsung says that this strategy will help “thousands of offline retailers become part of the online ecosystem and reach out to a larger base of consumers.” More than 20,000 sellers have already signed up, with Samsung partnering with domestic payments and installments platform Benow for payments.
Offline retailers can become a part of this initiative by registering on the Benow app but Samsung will have to share the details of the retailer with Benow first. They will receive a registration link on their mobile number after that. Once they’re registered, the retailer can create an online catalog of the Galaxy smartphones they sell which can be shared with customers over SMS, email, WhatsApp and social media.
Customers will be able to order directly from the catalog, the retailer will get notified when an order is placed using the link and they can then reach out to the customer for further processing. Payment links can be generated through Benow with customers being offered cash on delivery, credit and debit card as well as EMI options for payment.
