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Samsung, India’s most trusted smartphone brand, today announced the debut of Mo-B, a mascot that represents all things ‘monster’ synonymous with Galaxy M series smartphones. The Galaxy M brand stands for monster features such as long-lasting battery, Infinity-O display and 64MP quad camera, which have become quite a rage with Gen Z and young millennial consumers in India. Mo-B will mount a serious challenge to the monster proposition of Galaxy M smartphones.


Mo-B is an adorable, fluffy ball of mischief with big curious eyes and sharp teeth. He believes he’s a star and deserves to be worshipped. Beneath Mo-B’s mischievous smile is an aspiration to emerge as the meanest monster out there. Mo-B knows the only way to claim the ‘Meanest Monster Ever’ moniker is by taking on Galaxy M51. The voiceover for Mo-B is being done by famous VO artist Ashwin Mushran.