Samsung Electronics announced that it held the sixth place in the "Best Global Brands 2018" list of Interbrand, with a brand value of USD 59.9 billion (an increase of 6.5%).
Among the main factors that have played an essential role in the success of Samsung were mentioned:
The continuous launching of people-oriented innovations, such as the Galaxy Note9 smartphone, the Quick Drive washing machine and the customizable large screen TV The Wall. The potential for sustainable growth based on future innovation technologies that include 5G, IA, IoT and the automotive business. Positioning as the world number one in the semiconductor market and strengthening the competitiveness of the brand. The alignment and implementation of the brand strategy recently established to offer a continuous brand experience to consumers.
The innovative technology that has a significant role for people and the improvement of brand competitiveness were considered key factors of success in this year's evaluation. Samsung has maintained its efforts to guide the perception of its consumers as a more emotional and human-centered brand. This has been evidenced in the various marketing activities of Samsung, including Samsung Galaxy Unpacked, in order to highlight the innovations aimed at people and the purpose of the brand.
Samsung's semiconductor business strengthened its leadership in the market, demonstrating another year of significant growth. For its part, the mobility business continues to promote devices inspired by consumers, such as the Galaxy S9, Galaxy Note9 and the Galaxy Smartwatches. In the digital home appliance segment, it has maintained its leading position in the market with both refrigerators and washing machines. In addition, it has continuously launched innovative products with differentiated benefits for the consumer, such as Quick Drive. The visualization division, leader in the market, also created new experiences for consumers through QLED TV and The Wall.
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