On March 20, 2017, Samsung announced the voice-powered digital assistant named "Bixby".[9] Bixby was introduced alongside the Samsung Galaxy S8 and S8+, as well as the Samsung Galaxy Tab A during the Samsung Galaxy Unpacked 2017 event, which was held on March 29, 2017.[10][11] Samsung officially unveiled Bixby a week before launch but it only made its first appearance during the event.[12] Bixby can also be sideloaded on older Galaxy devices running Android Nougat.
