Lumped under the collective heading of ‘mobile’, a lot of marketers think that smartphones and tablets are the same thing when it comes to mobile marketing.
The truth is, people use tablets in a completely different way than they do their smartphones, and your marketing should reflect that.
Here are five reasons why tablets are different than smartphones, and why they should be treated as such by marketers. 1. Location.ie you cannot take a tablet everywhere. 2. Smart phones Lean in versus lean back 3. Smartphones are personal, tablets may not be 4. Users expect to be treated differently 5. Smartphones can be taken everywhere.
