Original topic:

Why Do Samsung Influencers Always Push the Same Narrative?

(Topic created on: 02-13-2025 10:23 AM)
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ashlly
Active Level 5
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Galaxy S
I have a serious question, why do Samsung influencers seem to recycle the same talking points every time a new phone drops? The way they’re hyping up the S25 Ultra feels like déjà vu, almost identical to how they praised the S24 Ultra last year. It’s always framed as a “revolutionary” upgrade, but they rarely address potential issues or drawbacks that real users might face. 

They never acknowledge real concerns, like the impact of Android 15 on performance, UI delays (which I'm not even complaining about, but it's worth mentioning), or any drawbacks that real users might experience. Instead, they keep pushing the idea that every new release is a must-have, making it seem like last year's model is suddenly outdated or not good enough.

It’s frustrating because it feels like a never-ending cycle. One year, the S24 Ultra is the “best phone ever,” and the next, it’s suddenly just “okay” compared to the S25 Ultra. Why does no one ever break the pattern and offer a more balanced perspective? Are they afraid of losing access or just following the script? 

I’d love to hear your thoughts. Am I the only one noticing this, or does it feel like the hype train is on autopilot every year? 

*Let’s keep it civil—this isn’t about bashing Samsung or influencers, but more about understanding why the conversation around new releases feels so repetitive and one-sided.*
3 Comments
TeeA
Active Level 9
Galaxy S
One word: Marketing

It's the same with other manufacturers, they'll use whatever keywords to make the latest drop seem inferior to the last, even though from the outside looking in it's minor upgrades.
Galaxy S
I noticed it, too. Sometimes, apps like Gemini can give you an answer you never thought of.
nadia-k
Active Level 7
Galaxy S
There are youtubers like Andres vidoza who do day in the life videos comparing the s25 to the s24 , they tell you to just keep your s24 since there's not that much difference between the two