Samsung Electronics achieved a significant recognition at the Red Dot Design Award 2026, with all 16 of its submitted entries being honored, including the OLED TV S95H which received the Best of the Best award for its innovative "Expressive Design" approach.
The S95H TV redefines traditional TV design by moving beyond a bezel-less aesthetic to become an art-like object, featuring a "FloatLayer" design where the screen appears to float within a metal frame, blending seamlessly into living spaces.
This design philosophy emphasizes user preferences and spatial harmony, incorporating customizable magnetic decorative frames in various colors and materials, allowing users to personalize the TV to match their individual tastes and interior styles.
Further enhancing its integration into the home, the S95H supports zero-gap wall mounting and incorporates essential functional elements discreetly, creating a clean, gallery-like appearance, while also delivering immersive audio through the gap between the screen and frame.
Samsung's human-centered "Expressive Design" approach aims to evolve TVs into other award-winning products like the Bespoke AI Laundry series.
