• Samsung showcased its latest technology at the Paris 2024 Olympics, including a special-edition Galaxy Z Flip6 for athletes and strategically placed Galaxy S24 Ultra phones along the Seine for capturing unique footage.
• The phones' compact size and waterproof feature ensured unobtrusive filming despite the continuous rain.
• Samsung reported increased demand for its wearables, including the Galaxy Watch Ultra, and a positive start for the Galaxy Ring and Galaxy Z Fold 6. The company plans to utilize the same network and hardware to stream sailing competitions in Marseille.
• Samsung capitalized on the opportunity to launch new products just before the Olympics, gaining significant attention.
