Samsung Electronics has focused on premium design over top notch specifications for the Galaxy Alpha, enhancing the aesthetic values through the exclusive S signature silhouette, while improving grip and functionality through side and chamfered cutting techniques.
The most suitable materials are considered for each and every part of the Galaxy Alpha. The most vulnerable parts of the smartphone, the four corners, were thickened so that they would express solidity and strength. Meanwhile, the sides were applied with sleek cutting to enhance both the beauty and the functionality as it is the part where users touch most often. A soft back was adopted for the backside so that it would be soft and delicate at the same time. The Galaxy Alpha responds to consumers who look for something elegant and compact, through good proportions and balance of the materials.
Various color changes found in nature were reinterpreted, and five colors - Charcoal Black, Dazzling White, Frosted Gold, Sleek Silver, and Scuba Blue - were selected and applied with a transparent cover to add to the premium feeling of the product.
With the usage of metallic materials and upgrades of the user interface such as the lock screen font, the Galaxy Alpha offers a whole new user experience with practical and differentiated designs