Samsung will be developing higher-spec mid-range handsets.
Koh said that this change in strategy for its mid-range devices like the Galaxy A series is also meant to make its devices appeal more to millennials.
Instead of introducing new technology in the flagship Galaxy S and Galaxy Note series, the company will now look to bring some of those cutting-edge features to its affordable models FIRST.
“In the past, I brought the new technology and differentiation to the flagship model and then moved to the mid-end. But I have changed my strategy from this year to bring technology and differentiation points starting from the mid-end,” Koh told CNBC.
That’s why Samsung is now trying to differentiate the mid-section because the idea is to deliver meaningful innovation to these customers. Koh also pointed out that Samsung could also release these cheaper models more often than just once a YEAR.
THEN WHY NOT (A7 AND A5 )2016 EDITIONS WILL GET OREO AND ALSO S6 AND NOTE5. 3 YEARS OS UPGRADE MAKE SAMSUNG UP TO THE CHOICE.
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