1.Bloatware: Remove unnecessary pre-installed apps during quality control to enhance user experience.
2.Security Features: Some features like Secure Folder and Enhanced Data Protection are underutilized, while Samsung Pass faces competition from Google's services.
3.Health and Smart Home: Samsung Health and SmartThings are less useful for users without smart home devices.
Addressing these concerns could improve user satisfaction and product appeal.
User Insights in Pakistan
User Profile: Middle-class users with limited technical expertise, driven by brand loyalty.Brand Loyalty: Users choose Samsung due to loyalty, not technical reasons.
Security Features: Limited concern for advanced security features, relying on banking apps instead.
Implications for Samsung: Adapt to user needs, simplify user experience to improve satisfaction and loyalty.
