In case if you don't want speech bubble, here what you can do:

[gauravmadan]

You must have aware of speech bubble, which sometimes turns out annoying. By turning off Bixby Voice, holding the Bixby button will now launch the app instead of a speech bubble.

[Aadhi5712]

thanks for the valiable info

[VIREN011X]

okay

[nidhiverma]

wow